Justin was always tall for his age by high school with a height of 6'4", he was towering over most of his classmates. Stand In What You Stand For We are a premium custom. Like many of his peers, he played a number of sports growing up including basketball, baseball, tennis and soccer. The company founded by Justin Kittredge, a 19 year footwear industry veteran, enables consumers to create their own design on high quality, athletic sandals enabling individual expression and self-representation with peers, family, and friends. Justin Kittredge grew up in Barnstable, MA.
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As he looked toward 2015, Justin wondered how to increase the momentum of his nascent company and create a new brand. He expected 2014 to be the first profitable year for ISlide, Inc. In December 2013, he purchased a printer so that he could customize the slides in-house. By the summer of 2013, he had lined up a slide supplier in China who could manufacture the slides with the level of quality he wanted and he had found a local printer who could customize the slides. Ultimately, he turned down an offer of 500,000. In 2016, he appeared (along with NFL star Antonio Brown), on Shark Tank asking for an investment. Justin started ISlide, a manufacturer/distributor of customized athletic sandals known as "slides," in January 2013. Justin Kittredge is the CEO and Founder of ISlide USA, which manufactures, markets, and sells premium custom athletic sandals. In August 2014, Justin Kittredge, whose email signature read, "President, CEO and Janitor - ISlide, Inc.," reflected on the whirlwind of the past 20 months. The case illustrates how Justin builds a company in a niche that has not yet been exploited by the big footwear companies. The founder, Justin, a former Reebok executive and college basketball player, is passionate about basketball and coaching young people. The case illustrates many of the concepts of Entrepreneurial Thought and Action - where an entrepreneur starts with the concepts of Who am I, What do I know, and Whom do I know. ISlide USA is the story of a nascent entrepreneur, Justin Kittredge, who uses his experience and knowledge of the athletic footwear market to start his own venture.
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